DIG IT NEWS
DIG IT NEWS
Dig it license available for the Middle EAST
EMARR Entertainment opened Dig it Dubai in the Springs Mall in July 2018, and it launched in style, with the largest range of Dig it kit ever installed in one location and winning the ‘Time Out’ best children’s attraction in 2019. For over 5 years Dig it Dubai has educated 1000’s of 3-10 year olds through play.
After a long and successful run the Dig it UAE license has become available, and it presents a great opportunity for other operators to take up this tried and tested play concept.
Dig it Dubai was our first Dig it site and was designed around a construction site. The space encouraged children to work together to create and make. Dig it kit enabled them to build, to work gears and levers and to construct buildings and even complex structures like bridges. These experiences sparked the imagination and provided a rich, active play to learn experience. We give our thanks to EMARR for bringing our wonderful Dig it brand to the UAE and for being excellent ambassadors over the past 5 years.
We now welcome new operators to take up the Dig it license, which EMARR held exclusively throughout the UAE region, but this opportunity is now open to other companies and regions.
Contact info@digit-ent.com to express your interest in this newly available opportunity.
Dig it and Aardman collaborate
Aardman and the Dig it team are creating two play concepts: Shaun the Sheep ‘Farm It!’ and Wallace & Gromit ‘Invent It!’, suitable for indoor play attractions and garden centres. ‘Farm It!’ ties in with One Farm, an exciting brand initiative utilising Shaun the Sheep’s storytelling links to the great outdoors, farming and family to encourage participation in activities that will enhance and sustain our own world and lives. Both ‘Farm It!’ and ‘Invent It!’ can standalone or compliment ‘The World of Aardman’ concept.